setting up a contact form

Hey,
I am enetering into the business of getting my site recognised by google. I see that having a contact form will get me some extra points, but I can't for the life of me see how to set one up. Can someone tell me how? apologies if I'm missing something obvious and thanks for any help.
cheers, Ben

Copy and paste the following code into your website to get a contact form
##CONTACT-FORM##

thank you.. I see now that option is available on the bottom of every page :) doh!